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Hartville Pet Insurance is underwritten by the United States Fire Insurance Company and administered by Petsmarketing Insurance.com Agency, Inc., a subsidiary of the Hartville Group, Inc. The pet insurance programs are offered by the Hartville Group, Inc., not the ASPCA. The Hartville Group, Inc. is a licensed strategic partner of the ASPCA. In exchange for use of the ASPCA® trademarks, the ASPCA is paid a royalty fee of up to 10% of the purchase price, with a minimum of $1.95 million to be recognized over at least three years.
*ASPCA National Awareness/Perception Study, 2009.